Using audience groups in stream manager

Audience groups allow program admins to bundle audiences within a selected audience category. This makes it easier to add or remove content for multiple audiences at once, ensuring content is targeted more efficiently.

Permissions

The same roles that can access stream manager can also manage audience groups:

• Campaign manager
• Volunteer manager
• Content manager
• Dashboard manager
• Missions manager

Understanding audience groups

Audience categories in stream manager are sourced from your program’s user profile fields. Each category contains multiple audiences, which are formed based on shared user profile fields such as location or department. Once you select an audience category, you can group audiences together into audience groups to simplify and refine content featuring.

Using audience groups allows admins to:

• Add content to multiple audiences at once instead to each one individually.
• Customize content placement for different audience groups.
• Override default content placement for specific audiences.

Example scenario

A company has an audience category based on User Country.

• The admin creates an audience group for North America (United States and Canada).
• Another audience group is created for Europe (France, Germany, and Spain).
• The admin assigns different content to each group to ensure relevance.

Managing audience groups

To configure audience groups:

1. Select Manage in the top right corner and then navigate to the Stream Manager.
2. Select Configure Audiences from the three dot menu next to the Audience dropdown.
3. Select an audience category from the dropdown menu.
4. Go to the Create audience group section. If no audience groups exist for this category, you can select Create Audience Group to get started.If audience groups already exist, there is a list of the different audience groups and the audiences they include.
5. Optionally, you can:
   1. Rename the group
   2. Create more audience groups
   3. Delete audience groups
   4. Add audiences to the group
6. When you’re finished creating or editing the audience group, select Save.

Featuring content to audience groups

Once you’ve set up the audience groups within the audience categories, you can feature content to the specific groups and order the content within the Featured Content carousel appropriately to ensure relevance.

Assigning default placement and exceptions in audience groups

When adding featured content to an audience group, admins must assign a default placement in the stream for all audiences within the group.

Setting default placement

1. Add content to the audience group by pasting the content URL into stream manager.
2. Select Add Content.
3. Assign a default placement for the content (e.g., first, second, third).
   • This placement applies to all audiences within the group unless exceptions are set.

Adding exceptions for specific audiences

Admins can create exceptions to adjust content placement for certain audiences within the group.

1. After setting the default placement, select Add Exception.
2. Choose the audience(s) where the placement should differ.
3. Assign a new default placement for these audiences (for example, third instead of first).
4. Save the changes.

Once an audience is assigned an exception, it cannot be used in another exception rule.

Example scenario

• An admin adds content to the Rest of World audience group and sets the default placement as first.
• They create an exception for Bangladesh, France, and Canada, placing the content third instead of first.
• Since exceptions can only be assigned once per audience, Bangladesh cannot also have a separate rule placing it fourth.

This structure allows flexibility while maintaining consistency across audience groups. With default placement and exceptions, admins can fine-tune content positioning while ensuring proper featuring within audience groups.