Reporting tags

This feature is currently in Beta testing

To access it for your program, contact your Client Success Manager and share any feedback with us. Our Product team will use the feedback and data collected to guide further feature improvements.

Reporting tags are similar to existing tags you may have used (e.g. custom content tags and event descriptors). Reporting tags offer a new and improved experience for managing and reporting on tags for initiatives across your entire program. Our product roadmap includes migrating existing tags to one comprehensive feature for you.

Generate program insights using reporting tags in Spark. You can use tags to measure the results and impact of campaigns, initiatives, company values, and more. They can also be valuable for tagging content created by affinity groups or non-profit partners. You can include the Tag field in reports and group or filter data using this field.


Users with the Tag Manager role can create, edit, and manage reporting tags.

  • During Beta testing, this role must be assigned by your Client Success Manager.

Any user with the ability to create or edit the content types listed below can add reporting tags to that content.

Content types that use reporting tags

  • Volunteer opportunities
  • Giving opportunities
  • Missions
  • Challenges
  • Causes
  • Corporate donations

Contact Client Technical Support to add reporting tags to:

  • Corporate donation batches
  • Seeding transaction batches

Creating tags

  1. Select Manage from the top-right corner of Spark.
  2. Select Content > Tags from the menu bar.
  3. Select Create Tag.
  4. Enter the name of the tag. Each tag must be unique.

The tag is now created!

Editing tags

  1. Select Manage from the top-right corner of Spark.
  2. Select Content > Tags from the menu bar.
  3. Find the tag and select Edit Tag.
  4. Choose to Rename, Manage or Archive, from the dropdown.

Note: When you archive a tag:

  • It will remain on all existing content with that tag.
  • the tag will still be available in reporting.
  • The tag cannot be used to label new content.
  • The tag name cannot be changed.
  • The tag can be unarchived at any time.

Adding tags to content

Once a tag has been created, you can add it to volunteer opportunities, giving opportunities, missions, challenges or corporate donations when creating or editing the content piece. Tags can be searched for in the Reporting Tags section of the content editor.

To add a tag to Cause profiles, take the following steps:

  1. Create tag.
  2. Select tag name.
  3. Select Add Content.
  4. Enter the name of the cause profile you would like to tag and select Search.
  5. Select Add Tag in the Actions column, next to the correct cause.

You can add more than one tag to any piece of content.

Using tags in Benevity Reporting

In Benevity Reporting, the Tags field can be included as a column in reports. The Tags field is found under Common fields in the Transactions, Causes, and Users dataset. Data can also be grouped or filtered by this field.

Examples of how you can use tags in your program

  • Campaign Reporting: During Company W's 'In the Community' volunteering campaign, there were 1,000s of campaign-related volunteer opportunities occurring, while there were also many non-campaign-related volunteer opportunities occurring as well. After the campaign ended, the CEO wanted to know how many volunteer opportunities were executed, how many volunteers were involved, how many volunteer hours, etc.
  • Separating campaign-related activity: Apply the "In the Community 2023" tag to each volunteer opportunity, and then group or filter the data by tag in volunteer reports. Get year-over-year insights by tagging the same campaign in 2024.
  • Allocating Spending to Multiple Cost Centers: Company X wants to seed all their employees $50 as a special bonus this year. They want to pay for this out of a separate budget, instead of the usual year-round program budget. To do this, the admin can apply a 'CompanyXbonus' tag to the seeding batch. At the end of the month, the Donation Report will display the total amount seeded with this tag.
  • Tracking activity by affinity groups: Company Y has about 20 affinity groups which periodically sponsor giving or volunteering opportunities. By creating a tag for each affinity group and applying it to their giving or volunteering opportunities, it is easy for Company Y to separate activities for each group. Benevity reporting allows Company Y to compare activity across groups.
  • Tracking initiatives: Company Z has a 'Legal Pro Bono' focus wherein they try to organize volunteer opportunities for their lawyers to provide legal counsel to non-profits. They create a 'Legal Pro Bono' tag and apply it to all volunteer opportunities related to that initiative to easily identify them.
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