Essential strategies for boosting participation in your annual campaign


The more people you can engage in your programs in meaningful ways, the closer you are to creating an inclusive-purpose driven culture. And that culture can have positive impact on your people, company and communities. 

This webinar is jam packed full of of tips, tricks, recommendations and client stories. Hopefully this will give you some new ideas, inspiration or simply a refresher on some fundamental strategies for driving participation in your Goodness Programs as you start planning for your annual campaigns, or even to help achieve your year-round Goodness goals.


1. Make Goodness Personal

Design for employees Build around people’s own passions and they will be empowered (and excited) to share and tell the story

Open up your cause filters -  An open, flexible and inclusive program gets people involved and excited at scale.

Get started with Trending Now - Bring current events and Benevity Created Giving Opportunities directly into Spark


2. Make Goodness Easy

Enable Payroll  Payroll is a feature that enables employees to set recurring donations that are managed automatically, which makes simple and easy for users to donate. 

Seeding Accounts - Companies that offer incentives see a 33% increase in account activations

Allow User Created Content - Allowing this autonomy makes it easier for your employees to co-own your program, and can scale your efforts

Get started with Popular Causes - Popular Causes are curated Giving Opportunities that include trusted and vetted nonprofits delivering impact across cause broad categories


3. Make Goodness Supportive

Get creative with matching - Employees are twice as likely to donate when their company offers a matching program

Include Volunteering and Volunteer Rewards - Integrate incentives with your volunteer programs 


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