What are the Trending Now and Popular Causes sections?

The Trending Now and Popular Causes sections bring current events and Benevity-created giving opportunities directly into the Spark dashboard. These two streams provide you with quick access to the right content, at the right time and place, when it's needed most.

Trending Now


Trending Now content is timely, event-based giving opportunities that enable Spark users to make a difference around popular cause-focused awareness dates (International Women’s Day, Earth Day) and disaster relief appeals.

Three giving opportunities will automatically show on the dashboard. Eight will show if you select See More.

Program administrators can view the content that gets published in this section via the Trending Now calendars.

If you have Content Streams enabled in your Spark site, your users will see these Trending Now giving opportunities on their dashboard. If you don’t have Content Streams enabled, contact your Client Success Manager and they can tell you more.

Popular Causes


The Popular Causes section shows curated giving opportunities based on our insights into what users across Benevity client programs are searching for. It includes trusted and vetted nonprofits delivering impact across broad categories like hunger, the environment, animal welfare, equality and health.

These are great for people who don’t already have a favorite nonprofit they support, like the ASPCA, but want to improve animal welfare.


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