Program Launch: Activation Kit

Take your launch communications to the next level!

With your program set up, now it’s the fun part — telling your people all about your program and the impact they can make.

To set you up for success with your launch communications, we’ve developed customizable, ready-to-use assets and messaging to help encourage everyone in your company to take part in driving social impact.

While all the tools are customizable, materials have been optimized for launch programs with the following best-practice elements:

  • Support from company leaders prior to launch
  • Incentivized giving through donation seeding with a three-week launch promotion window
  • Communications starting two weeks prior to launch and continuing throughout


Here is what’s inside your toolkit (and how to use it):

  • Communications calendar to keep track of important dates and stay on top of key tasks during your campaign, including a Program Awareness Kit to generate awareness of your program at launch (and beyond!):
    • Program Launch Partner Sell Sheet
    • Program Launch Presentation Template (Keynote, PowerPoint)
    • Program Hype Video
  • Customizable email templates to tell your people all about your program and why they should participate:
    • Program Launch Teaser Email Template (1)
    • Program Launch Email Template (2)
    • Program Launch Update Email Template (3)
    • Program Wrap Email Template (4) – (PDF, Word)
  • Cover Story and News Item you can use to encourage giving directly in Spark:
    • Program Launch Cover Story
    • Program Launch News Article Template
    • Image Templates


Download the Program Launch Campaign toolkit now!


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