May 2021: Bridging the Goodness Gap


There’s a significant gap between people’s desire to give back to their community and what they actually do on an annual basis. So how do we better understand and begin to close the gap?

We've teamed up with the Bill & Melinda Gates Foundation, ideas42 (a nonprofit specializing in behavioral science) and a global technology company, to design and conduct an experiment. We wanted to know if giving opportunities curated by experts would drive more engagement and, ultimately, begin to close the gap. What we found was surprising — and promising.


Here's what you'll discover in the report:

  • Insights into the Goodness gap and its causes.
  • Key findings derived from the experiment’s data and results.
  • Actionable ideas, tips and recommendations for applying these findings to your corporate purpose program.


Download your copy of this report!


Have any questions? Reach out to to connect with our teams!


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