Whitney Dailey - SVP, Marketing and Research Insights, Porter Novelli
Sean Smith - Global Reputation Management, Porter Novelli
Today, social media has transformed the impact of a single voice — it has allowed stories to grow, opinions to become trending topics and movements to solidify. And yet one misstep or wrong word from a person, celebrity or brand can put that entity in a social media maelstrom leading to a phenomenon now known as “cancel culture.”
For CSR leaders, cancel culture threatens to nullify years of good work and effort. In this session, we’ll unpack the mechanics of cancel culture. Why do we cancel brands — and what do we hope to gain? How long does a “cancellation” last, and what can brands do to engage employees and other stakeholders to pre-empt or move beyond the cancellation?