TQL: Engages millennials at record rate with new approach to workplace giving


Giving back has been an integral part of Total Quality Logistics (TQL), the second largest freight brokerage in North America, since the beginning. The company’s leadership, all homegrown in Cincinnati, has strong ties to the local community and has always encouraged their employees to get involved in giving and volunteering.

As the company experienced major growth, expanding to 58 satellite locations across North America, their workforce also shifted towards a younger demographic now comprised of 90% Millennials. These changes created several new challenges for the TQL Cares program.

With the TQL expansion, most employees were new and it was important to help them connect with each other, the company and their local communities. Finding local giving and volunteering opportunities across locations was a challenge, and administrators discovered that what was meaningful for people in Cincinnati didn’t necessarily resonate with those in Orlando or Knoxville.


A few highlights... 

  • TQL Cares – the company’s workplace giving program – was established in 2006 to deepen employee engagement, while making a positive impact in the community.
  • The change they made resulted in record high participation numbers (75%!!!)
  • They saw 33% increase in donation dollars
  • Decreases in program administration time spent


Read the full story on the Benevity blog!


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