Engaging millennial employees and customers is becoming more important than ever as this young, socially-conscious cohort will soon comprise half of the entire workforce and a significant chunk of the consumer market. And T-Mobile is taking on the challenge to engage millennial (and non-millennial) employees across retail stores, call centers, and regional business offices nationwide.
A few highlights...
- Their Giving Tuesday campaign alone generated $500,000 in donations in a single day
- It helped the company achieve a 77% year-over-year increase in their Social Impact program participation.
Find out how they successfully engaged this socially conscious cohort and the four big reasons their #GivingTuesday campaign was so successful.
Read the full story on the Benevity blog!