T-Mobile: Engaging millennials for good


Engaging millennial employees and customers is becoming more important than ever as this young, socially-conscious cohort will soon comprise half of the entire workforce and a significant chunk of the consumer market. And T-Mobile is taking on the challenge to engage millennial (and non-millennial) employees across retail stores, call centers, and regional business offices nationwide.


A few highlights...

  • Their Giving Tuesday campaign alone generated $500,000 in donations in a single day
  • It helped the company achieve a 77% year-over-year increase in their Social Impact program participation. 


Find out how they successfully engaged this socially conscious cohort and the four big reasons their #GivingTuesday campaign was so successful.


Read the full story on the Benevity blog!


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