YVR kicked off their annual fall giving campaign with a big goal and a mystery suitcase. They pledged to their employees that if they hit their goal of 40% participation, they would open the suitcase and everyone would be gifted with 'one of each' of whatever was inside. The intrigue!
A few highlights...
- YVR's employees donated ~$70k to over 60 causes and, of course, exceeded their participation goal!!
- They hit an amazing 43% participation rate and the contents of the suitcase was finally revealed....custom YVR socks!
This is a great news story about how executive support, a great cross functional campaign team and a little bit of intrigue can work together to catalyze goodness!
Watch their CEO make the reveal here!