Blue Shield of California: A best-in-class program that drove participation through flexibility of choice

 

Antoinette Mayer - Senior Director, Corporate Citizenship and Reputation Management
Blue Shield of California

For this episode of the High Fives, we sat down with Antoinette Mayer, Senior Director, Corporate Citizenship and Reputation Management at Blue Shield of California, to talk about their Month of Giving and Service.

Hear how they designed a best-in-class program that drove 80% participation through flexibility of choice, offering a variety of programs and creating personalized volunteering experiences, including micro, skills-based and remote volunteering that helped engage their diverse workforce.

 

Watch it now!

 

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