The Site Wide Campaign — Local is categorized as a single-currency (Spark Instance) campaign. This means that users from only one currency group (Spark Instance) are eligible for the campaign (e.g., USD currency users only). You have the option of targeting a sub-user group within that single instance.
The campaign is applicable to ALL causes and available through your choice of a Giving Opportunity, the cause page directly, or both.
This campaign is a good option when:
- You want users in a specific country to be able to donate to and receive enhanced matching for any cause that is eligible on your site.
- You’d like users to have the flexibility where they can donate and receive a match through a Giving Opportunity, through the profile page of the cause(s) directly, or both.
Here’s an example of a Site Wide Local Campaign.
- For the month of October, to celebrate the 10th anniversary of the Australian office, all donations made by users in Australia will be matched at 200% (compared to the usual 100%) regardless of which cause(s) they donate to.
- Users in other countries will continue to receive the 100% match for their donations.
Get started - Set up your campaign now!
You will be required to provide the following additional details of your campaign through a series of questions provided within the email. We've laid out a brief description of the ask and a few example answers below.
Need something a bit different? Complete a quick survey to find your ‘perfect match’-ing campaign.
1. Campaign Title
If you’re offering an increased match, it’s most likely for a specific reason or will be communicated to your employees as a special occasion. Our teams like to have the name of your campaign right from the start so that we can set it up properly in reporting and in your Spark site.
- (Example: Earth Day 200% - 2020)
List all currencies (Spark Instances) that should be included in the incentivized match. Anyone in your organization associated with those currencies will be matched automatically when their donation is made
- (Example: USD)
3. Does this Campaign apply to a sub-user group within the above chosen currency? (Y/N)
Maybe you have chosen to target this campaign only to the USD currency group (Spark Instance). Do you need to target the campaign further to a sub-user group within that instance, for example, New York employees only? In order to target a sub-user group, this field must already exist in your demographic file.
- (Example: No. All users on USD)
- (Example: Yes. Only New York-USD, or only the Marketing Department-USD)
4. Start and End Dates/Time
Specify the exact date and time you would like this offer to start and end. The Benevity teams will ensure that matching will go end-to-end within the specified time zone.
- (Example: March 1st @8:00am to March 31st 2020 @5:00pm)
5. Time Zone
Specify the time zone for the start time and end time of the campaign.
- (Example: MST)
6. Match Rate (Percentage)
What will the match rate be during the specified date and time frame? Let us know using a percentage.
- (Ex. 100%, 200%)
7. How do you want the budgets to draw down? (Choose option a, b, or c)
Will there be a separate campaign budget or will funds come from the normal individual user budgets and/or company budgets you already have set up?
a. Draw down as normal (from Employee Match Cap and Company Cap)
b. Do not draw down from employee cap or Company Cap. You have a completely separate campaign budget that is outside of your usual budgets.
c. Do not draw down from Employee Match Cap, but down from the Company Cap.
NOTE for option c: The system cannot automatically draw down from the company cap in this scenario. We can either draw down the full campaign budget before the campaign starts and later put back anything that was not used, or draw down the actual amount spent after the campaign ends.
8. Campaign Company Cap (Optional)
This is the total amount of budget you’d like to use for this campaign. Once that amount is reached, the cap will be applied and will stop matching any donations made, for any individual.
- (Example: $50,000 USD)
9. Campaign User Cap (Optional)
This is the total matching amount that is possible for each user to receive. When a user’s donation volume hits this cap, the individual user will not receive any further matching.
- (Example: Each US employee can donate and be matched up to 1,000 USD)
10. List of Cause IDs: (Default: ALL Causes)
Are any causes present in an active campaign? (Y/N)
NOTE: This field is VERY important. Let us know if any of your chosen causes are already in another active special matching campaign. If the cause exists in two separate 2:1 campaigns, for example, the special match rates will stack and result in more matching than expected.
11. Special Considerations
Are there any special configurations or site updates that need to occur alongside this special matching campaign?